Author: Rajat

10 Best Free Keyword Research Tools for SEO

SERPS.com This keyword tool can be used in day to day. The main reason behind using this tool it is quick and easy. For example, we want to research the keyword SEO. Type it and press ‘enter’ on the tool. You will immediately get a list of keywords with absolutely no fuss. A cost per click estimate and a volume is provided by the tool. This is actually a unique feature as not many keyword tools give you this option. You can also add and save your keywords to a list and download that as a CSV. Therefore, this tool provides us the ability to transfer the data in a free manner. PRO TIP: To make this more usable with say, 100 pages, you can scroll down to the bottom of the page and click ‘View as a single page’. You will get a long list of keywords but then you can filter the list as per your need. Furthermore, this site will ask you for your credit/debit card details before letting you take the free 30-day trial. Keyword Shitter This tool has been a staple for enterprise SEO teams and SEO thought leaders for years.  All you have to do is put in keyword research, click shit keywords and that is how it begins. It is going to give you an innumerable number of keywords. You can mention...

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Learn How to Make 20+ Quality Backlinks Without Spending A Single Penny?

Today creating a backlink is not a tough task in SEO. There are tons of website available from where you can get a backlink. But given the latest updates on Google and how amazingly Google is improving their crawling one needs to make quality backlinks if he wants to rank his blog to top. Many are unaware that they can make quality backlinks from high quality websites for FREE and without any hassle. Before we move forward let me first explain what exactly is a backlink because many readers might be newbies and aren’t aware of this. A backlink in the most simple language is an incoming hyperlink from one web page to anohter web page. These search engines crawl links of a particular page of your site and also crawl links of the whole website. Now one must also be aware of types of backlinks. There are mainly 2 types of backlinks. No follow backlinks Well, no follow backlink is a backlink on some other web page that does not pass any link juice to your web page and does not help much in ranking. DoFollow Backlinks These types of links pass juice to your web page and helps in ranking of your website. What is the exact role of Backlink? Why shouldi make them? Quality backlinks helps you in ranking of your blog for a particular keyword. ...

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How To Optimize Facebook Ad Campaigns?

Today running a Facebook Ad is not an easy task. You need patience and good analytical skills to run a successful Facebook ad campaign. The reason behind the rapid success of Facebook Ad campaign leaving behind traditional form of advertising is because how cost effective Facebook ad campaigns turns out to be and how easily you can optimize your ad campaigns by experimenting by running different types of ad with different interest and locations and then choosing one or two ad campaigns from all. By the end of the article you will get to know How to increase your ads CTR (click through rate) – CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 1000 impressions, then your CTR would be 0.5%. Lower your ad campaigns’s CPC (cost per click) – Cost-per-click (CPC) bidding means that you pay for each click on your ads. Reach more target audience. Increase in sales. Let’s start with the basics of Facebook Ads. When you go to Ad Manager you will have to choose the type of Ads you want to try. Awareness Tab This tab has Brand Awareness and Reach. Both has quite a same purpose which is to reach maximum number of target audience and let them...

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Top 5 tips for Growing Engagement in your Facebook Group

TOP 5 tips for growing an engaged Facebook Group A Facebook group is an extremely important asset for your business as it provides a platform for you to connect and create close relationships with your community and with your tribe online. You have the option of sharing your values, sharing your expertise and knowledge with the people in your group. You get to position yourself as a leader in your own space. You may also think of it as a ‘new email list’. Whenever you have new products to launch or new services to offer, you already have an audience to cater to. The people in your group are like a customer database who will provide you with a feedback and they will also be the first customers to buy your product or service. There are many benefits of having a highly engaged Facebook group. Basic tips include- welcoming a new member in your group ( if your group has less than 500 members), offering a free incentive to new members, asking general questions in the group (like the city they belong to), being grateful to your group members, giving out birthday incentives ( you could pick a range ie. June – July for the same).  Let us go through the TOP 5 tips for growing an engaged Facebook Group. Branding Good branding is very important to have a...

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